Paula Zargaj-Reynolds, writer
When she was 19, Paula Zargaj-Reynolds spent the summer selling encyclopedias door-to-door. She didn't much care for the heavy-handed selling techniques promoted by her then boss. Paula used an approach based on respecting her prospects' intelligence and believing in the value of the product she was selling. She sold a lot of encyclopedias.

As a copywriter, Paula has used the same smart approach to improve the bottom line of companies of all sizes, from a telecommunications giant and a major airline, to a home remodeling business and a local catering service. Paula has won a number of awards for her work, including eleven Echos, the coveted awards presented by the Direct Marketing Association for the promotional efforts with the most impressive creative solutions and response rates.

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