CLIENT:

Suffolk University

PROJECT:

Graduate enrollment advertising

GOAL:

Suffolk University’s graduate advertising goal is to drive traffic to graduate information sessions, while generating greater awareness for the variety of programs offered in the College of Arts & Sciences and Sawyer Business School.

SOLUTION:

The creative approach is synergistic with the current University branding campaign, underscoring thought leadership. Photography of scenes in the neighboring heart of Boston are used in combination with copy that inspires the prospective graduate student.