CLIENT:

Suffolk University

PROJECT:

Brand building

GOAL:

To raise awareness for Suffolk University’s College of Arts & Sciences and Sawyer Business School.

SOLUTION:

A series of outdoor panels neighboring the school in downtown Boston, position the University as a thought leader / incubator of great ideas. What might be simply the traditional “idea lightbulb” is used with intelligence, and at times whimsy, in this campaign to quickly attract the eye and support the messaging.