CLIENT:

American Liver Foundation

PROJECT:

Direct mail solicitation

GOAL:

The American Liver Foundation New England Chapter did not hold one of its major fundraising events, and the goal was to make their annual budget, without hosting the black tie party.

SOLUTION:

"Imaginary Event. Real Appeal" In a decidedly fun fashion, guests were invited to support the fight against liver disease from the comfort of their own home. The invitation attracted the attention of regular donors, as well as the Boston Herald reporter, Dana Bisbee.